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Advertising Age

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Release Date: December 02, 2009

All the most recent news and views from Ad Age, the leading global source of marketing and media intelligence. No fancy stuff, just up-to-the-minute stories from Latest News; Digital and DigitalNext; Mediaworks; Agency News; Global News; and CMO Strategy. Read it, share it, tweet it—on the go.

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Ad Age Latest News - Google News


Tue, 24 May 2016 18:20:14 GMT (blog)

Carnival Corp Consolidates Global Media Business With Omnicom's PHD (blog)
However, in February, a spokesman told Ad Age that it was only an agency evaluation. "We are simply looking at our ... looking at creative as well. It's not immediately clear whether this latest move affects Carnival's creative account, which is at ...

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Thu, 05 May 2016 10:25:06 GMT

Deutsch Named Creative Agency for Pandora (blog)
Those shifts come amid increased competition from the likes of Spotify, iHeartRadio and Apple Music (the last of which, according to reports, will be reconfiguring its service, supported by a marketing blitz in the coming months). Marketing competition ...


Thu, 05 May 2016 10:25:06 GMT (blog)

Ellen DeGeneres Takes to NewFronts to Introduce New Digital Network (blog)
Ellen DeGeneres on Wednesday introduced a new digital network that will unite every aspect of the comedian and talk show host's brand, along with new original programming and user-generated content. Ms. DeGeneres announced the ad-supported ...


Thu, 05 May 2016 22:00:53 GMT (blog)

Watch This Amazingly Ill-Timed #MayThe4thBeWithYou Twitter Video From the Kasich Campaign (blog)
Today is May 4 -- aka Star Wars Day -- which means tons of people are sharing #MayThe4thBeWithYou sentiments on social media. Among them: Some hapless John Kasich campaign staffer, who released the following video this morning via @JohnKasich ...

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Wed, 04 May 2016 18:03:51 GMT

Lowdown: 50 Cent Gaffe Prompts Effen Vodka Boycott in Cincy
The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Effen Vodka is ... Toyota ran the same program last year from late January through July.

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Fri, 06 May 2016 20:26:15 GMT

YouTube Said to Plan `Unplugged' Online TV Service for 2017 (blog)
YouTube, a unit of Alphabet's main Google internet business, is pursuing subscriptions for premium video to compliment the largest ad-supported video site in the world. YouTube introduced its first paid subscription service, Red, last fall. Unplugged ...


Wed, 04 May 2016 17:32:47 GMT (blog)

Vox Media Gets a TV Show With the Working Title 'Prefabulous,' but It's Probably Not About What You Think (blog)
It's about prefrabricated homes. Production is beginning now on eight half-hour episodes, according to Vox. "It's our first television production, but it's not our last," said Mr. Moe at one of Vox's two NewFront presentations to advertisers Wednesday.

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Wed, 04 May 2016 17:32:47 GMT

It's Time to Lose the Notion of Digital Marketing (blog)
I'm here to report that the phrase "digital marketing" may soon go the way of the wind. No marketer I know can honestly say that his or her job operates only in the digital space, as marketing increasingly takes on the human psyche in more channels ...


Fri, 06 May 2016 20:37:30 GMT

Sexy Eating Replaces Hunger Fighting on Viral Video Chart (blog)
Walmart's anti-hunger campaign, the most-viewed brand video for the past two weeks, gives way to a dating stunt by Knorr food products in our most recent Viral Video Chart from Visible Measures covering the week through Sunday. (Knorr asked strangers ...


Wed, 04 May 2016 17:32:47 GMT (blog)

Dentsu Aegis Network Buys Hot Chinese Agency With Focus on Mobile, Retail, WeChat (blog)
Holding companies looking to buy digital agencies in China have had unlikely competition lately from Chinese conglomerates venturing far from their traditional businesses to seek opportunities in online advertising. They include Leo Group ...

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